Who we are
Propel (“Propel,” “we,” “us”) is a marketing platform operated by Hype Local Marketing LLC. Propel helps small businesses run advertising campaigns, build websites and landing pages, manage their Google Business Profile, and follow up with leads automatically. This policy covers the Propel application at propel.hypelocalmarketing.com and our website at propellocalbusiness.com.
Information we collect
From business accounts: name, email, business name and industry, service area, payment information (processed by Stripe — we do not store card details), and content you provide for campaigns, websites, and social posts.
From your leads and website/landing page visitors: name, phone number, email address, and any information submitted through an ad form, landing page, or Google Business Profile message, on behalf of the business you’ve engaged with.
From visitors to our website: information you submit through our contact form (such as your name, email, business name, and message).
Automatically: usage and analytics data about how you use Propel’s dashboard, features, and website.
How we use information
To provide the service: building and running ad campaigns, generating websites and marketing content, operating the built-in CRM and automated SMS/email follow-up, processing billing, and providing performance reporting. To respond to inquiries submitted through our website. To improve Propel’s product. To communicate with you about your account, billing, and service status.
SMS and TCPA compliance
Where a business uses Propel’s SMS follow-up features, leads are only texted after documented consent captured at the point of intake. Every automated text includes a working opt-out (reply STOP), and sends respect quiet hours. SMS consent records are retained for compliance purposes and are never deleted.
Your rights (California residents / CCPA)
California residents have the right to know what personal information we collect, request deletion of that information, and opt out of the sale of personal information (we do not sell personal information). To exercise these rights, contact us using the information below.
Data retention
We retain account data while your account is active and for 90 days after cancellation. Compliance-sensitive records — consent records, audit logs, and message history — are retained beyond that for legal and regulatory purposes and are never deleted.
Security
We use encryption in transit and at rest, role-based access controls, and audit logging for administrative access to your data.
Children’s privacy
Propel is not directed to individuals under 18 and we do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. Material changes will be communicated to account holders, and the effective date above will be updated.
Contact us
Questions about this policy can be sent to privacy@hypelocalmarketing.com.