Ask for a review at the moment satisfaction is highest
Right after you've solved the customer's problem — not a generic email days later — gets the best response rate.
The best time to ask is right when the customer expresses satisfaction in person or immediately after the job is done, while the positive experience is fresh. A follow-up text or email with a direct link to leave a review, sent within a day, works far better than a batch reminder sent weeks later.
Remove every possible bit of friction from leaving a review
If a customer has to search for your business themselves, most will give up before finishing.
Send a direct link that opens straight to your review form, not just "search for us on Google." The fewer taps between wanting to help and actually leaving the review, the higher your completion rate will be.
Treat your review count and recency as an active marketing asset
A business with 40 reviews from three years ago looks less trustworthy today than one with 10 reviews from this month.
Prospective customers notice recency, not just star rating. A steady trickle of new reviews signals an active, currently-trusted business — make requesting reviews a routine part of finishing every job, not a one-time push.
Put this into practice with Propel
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